Autumn Welcomes in Our New Products

We've had a busy summer sourcing wild salmon for our Simply Seafood® frozen line of convenient pre-scored fillets and single serving portions. Our heart-healthy Keta Salmon is caught by Japanese fishermen in the cold, clear waters off the northern island of Hokkaido. The Japanese are very particular when it comes to quality, so fishermen there take extra care to handle their fish well.

After it is caught and frozen, we send the salmon to Qingdao, China, where it is hand filleted and deboned in modern processing plants. These plants are amazingly hygienic, more like hospitals than seafood processing plants.

More and more seafood from around the world is being sent to China, where it is processed into convenient value-added products to take advantage of the lower costs. Largely as a result, China has become the world's leading seafood exporter.

This winter, we'll be introducing several new items to our growing family of convenient Simply Seafood® single-serving line. These products will include tilapia, bay scallops, sole, cod and Alaska pollock. If you don't see them in the frozen food case of your favorite grocery store, don't be afraid to ask your store manager to order them. You'll be glad you did.

The Simply Seafood® commitment is to provide our customers with the best seafood value available anywhere, anytime. And that means the highest-quality frozen seafood at a very affordable price. Because our experienced buyers know where and when to buy, you can still enjoy a Simply Seafood® single entrée for just 99 cents—a refreshing change in an era of rising seafood prices. Thanks for your business.

Look for Simply Seafood® Products at the following fine stores:

Albertson's
FoodMaxx
Giant Foods
Karns
Save-a-Lot
Smith's Food and Drug
Stop & Shop
Target Superstores
Weis Markets
99 Cents Only Stores